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Special Report on Mip Asia: Bons Mots-Words to sell by in the Korean market

PHIL YOON, sales manager of Samsung, a Seoul, Korea-based distributor, relays some basic rules of working in the Asian market...
December 1, 1997

PHIL YOON, sales manager of Samsung, a Seoul, Korea-based distributor, relays some basic rules of working in the Asian market

1. When you first contact the buyer, address submissions to the ‘Acquisitions Manager.’ Do not address it to an acquisitions person by name.

2. The Asian market is looking for entertainment programs in which the content translates readily, and can be easily understood by the audience.

3. Keep buyers up to date on your newest material.

4. 30 minutes at a market is too short a time to spend with a potential client. It’s worthwhile to make a sales trip to talk to them in person so that you can find out what they really want.

5. Research what they have bought from other distributors first so that you can understand their buying habits.

6. E-mail is better and more intimate than faxes.

7. Don’t just send a brief synopses, send one-sheets and glossies. Pictures will help buyers better understand the content.

8. Send screening copies, and do follow-ups by phone. Responses to faxes will not be followed up immediately.

- Mip Market Maneuvers

-Country Profiles: From China to Thailand, what to expect

-Distributor Profiles: Examples from distribs who’ve made the sale

-The Buck Stops Here:: How low can you go?

-Bons Mots: Words to sell by in the Korean market

-Working in the Asian Market: Sport International sees Asia on the horizon

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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