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Cosmo TV says ‘ÁHola!’ by spring 2000:

A new 24-hour Iberian channel called Cosmopolitan will attempt to capture the attention of young women in Spain and Portugal by spring 2000. According to New York-based communications giant The Hearst Corporation and Spanish media company Multipark Madrid (who are equal...
November 1, 1999

A new 24-hour Iberian channel called Cosmopolitan will attempt to capture the attention of young women in Spain and Portugal by spring 2000. According to New York-based communications giant The Hearst Corporation and Spanish media company Multipark Madrid (who are equal partners in the venture), this marks the first time ever that a women’s magazine brand will provide the basis for a TV channel.

‘Both countries, Spain and Portugal, are ideal because they’re emerging and growing multichannel market territories,’ says Cynthia Hudson-Fernandez, senior VP of Cosmopolitan Television. ‘It’s a perfect launching point for analysis of European trends, and it also offers an opportunity to look at how [the channel] might perform in Latin America.’

Programming on the new channel (which is based on a six-hour wheel) will include travel, lifestyle, home and fashion, particularly within a designated block called ‘Cosmopolitan Woman.’ Notes Hudson-Fernandez, ‘There’s a plethora of this kind of material around the world, so we’re taking it and re-packaging it.’ The Cosmo TV VP, who says she is looking to both acquire and commission, adds that she is primarily interested in half-hour series and one or two-hour specials.

The rollout of other Cosmo channels depends on the success of the Iberian model, ‘but if it is successful, the world is our plate,’ Hudson-Fernandez says. Hearst owns 20% of ESPN and is a partner in both the Lifetime network and A&E.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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