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Cosmo TV says ‘ÁHola!’ by spring 2000:

A new 24-hour Iberian channel called Cosmopolitan will attempt to capture the attention of young women in Spain and Portugal by spring 2000. According to New York-based communications giant The Hearst Corporation and Spanish media company Multipark Madrid (who are equal...
November 1, 1999

A new 24-hour Iberian channel called Cosmopolitan will attempt to capture the attention of young women in Spain and Portugal by spring 2000. According to New York-based communications giant The Hearst Corporation and Spanish media company Multipark Madrid (who are equal partners in the venture), this marks the first time ever that a women’s magazine brand will provide the basis for a TV channel.

‘Both countries, Spain and Portugal, are ideal because they’re emerging and growing multichannel market territories,’ says Cynthia Hudson-Fernandez, senior VP of Cosmopolitan Television. ‘It’s a perfect launching point for analysis of European trends, and it also offers an opportunity to look at how [the channel] might perform in Latin America.’

Programming on the new channel (which is based on a six-hour wheel) will include travel, lifestyle, home and fashion, particularly within a designated block called ‘Cosmopolitan Woman.’ Notes Hudson-Fernandez, ‘There’s a plethora of this kind of material around the world, so we’re taking it and re-packaging it.’ The Cosmo TV VP, who says she is looking to both acquire and commission, adds that she is primarily interested in half-hour series and one or two-hour specials.

The rollout of other Cosmo channels depends on the success of the Iberian model, ‘but if it is successful, the world is our plate,’ Hudson-Fernandez says. Hearst owns 20% of ESPN and is a partner in both the Lifetime network and A&E.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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