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Brillstein-Grey opens the door to reality:

For the first time, the television arm of Beverly Hills, U.S.-based Brillstein-Grey Entertainment has cut a deal with a reality producer - Gay Rosenthal of VH1's Behind the Music fame. The two-year deal is valued in the 'mid six-figures,' according to...
December 1, 1999

For the first time, the television arm of Beverly Hills, U.S.-based Brillstein-Grey Entertainment has cut a deal with a reality producer – Gay Rosenthal of VH1′s Behind the Music fame. The two-year deal is valued in the ‘mid six-figures,’ according to BGTV president Kevin Reilly, and could result in either reality or scripted series.

Rosenthal says she went after a deal with Brillstein-Grey, which has produced such award-winning fiction series as The Sopranos and The Larry Sanders Show, because she admires the quality of their work. Her take on why BGTV signed her is ‘they wanted to tap into my experience and background, which is music and a lot of other things.’

In the search for unconventional ideas, Reilly says he’d like to see programming that marries reality and comedy. ‘When we say reality programming, it’s not necessarily a straight sensational or documentary [form],’ he explains. ‘It’s kind of how can we twist it and try different points of view and comedic points of view.’

Rosenthal says she will continue to produce programs for VH1, among other channels. In addition to Behind the Music, she has produced installments of the Intimate Portrait series for Lifetime. The deal with BGTV gives that company first-look rights to any of Rosenthal’s ideas over the next two seasons.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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