In what’s shaping up to be the year of the merger, yet another is on the books. Los Angeles-based digital asset management company Cinebase Software has acquired Footage.net, while at the same time merging with Washington D.C.-based Picture Network International. PNI was an Eastman Kodak company that provided media asset software and services, primarily to the Fortune 1000 community, and ran an online stock, licensing and delivery service. The new company, called eMotion, will be based out of Vienna, Virginia.
John Tariot, president of Footage.net, promises that the three companies coming together will result in something not often associated with big business growing bigger: an increase in the operation’s human face. ‘[Footage buyers] will have account executives who can assist them with everything from negotiating a price, to account management, to help with downloading – you name it.’
‘Footage.net is very similar to the customers we’re trying to serve already with [the old PNI site] picturequest.com,’ says Cynthia Francis, VP of marketing for eMotion. ‘You can use footage.net to search providers of stock footage, but there is not the capability today, to complete an e-commerce transaction. We will be looking to enhance that site with the underlying technology that eMotion now owns, which is the MediaQuest technology, which is what’s underlying the picturequest site.’ This translates into enhanced searching and playback, new distribution and e-commerce options.
Former PNI CEO Robert Griffin was named eMotion’s CEO, with David Brunel, former CEO at Cinebase, designated chairman of the board. Kodak remains a significant shareholder in eMotion. Both Cinebase and PNI bring a long list of clients to the new company including Discovery, McDonald’s, Paramount, Nike, Warner Bros., Intel and The Image Bank.
Footage.net is a web portal for stock footage info whose services include: a combined, on-line database; e-mail contacts for footage companies, archives and researchers; industry news; a directory; demo reels and online purchase of books, effects and software. Supplier service prices range from US$2,000-$5,000 per year.