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Fox Health Morphs into WebMD

Fox has announced that it will re-launch its Health Network this fall as WebMD Television. Patricia Fili-Krushel, current president and CEO of WebMD and former ABC TV president, will head up the re-launch....
June 1, 2000

Fox has announced that it will re-launch its Health Network this fall as WebMD Television. Patricia Fili-Krushel, current president and CEO of WebMD and former ABC TV president, will head up the re-launch.

Although 70% of Fox Health programming currently originates in-house, Fili-Krushel has suggested that number is likely to increase to 85% or 90%.

Fox Health hit the U.S. airwaves in July of last year, the product of a merger between Fox’s Fit TV and America’s Health Network. It was disclosed last January, however, that Fox had plans to merge its online efforts with WebMD in the second quarter of this year. At the time, no mention was made of the possibilities of rebranding the entire channel.

WebMD’s aggressive surgence in the U.S. broadcast and online market was recently fueled by a US$1 billion investment from News Corp, who now control almost 11% of Atlanta-based WebMD.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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