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Fox Health Morphs into WebMD

Fox has announced that it will re-launch its Health Network this fall as WebMD Television. Patricia Fili-Krushel, current president and CEO of WebMD and former ABC TV president, will head up the re-launch....
June 1, 2000

Fox has announced that it will re-launch its Health Network this fall as WebMD Television. Patricia Fili-Krushel, current president and CEO of WebMD and former ABC TV president, will head up the re-launch.

Although 70% of Fox Health programming currently originates in-house, Fili-Krushel has suggested that number is likely to increase to 85% or 90%.

Fox Health hit the U.S. airwaves in July of last year, the product of a merger between Fox’s Fit TV and America’s Health Network. It was disclosed last January, however, that Fox had plans to merge its online efforts with WebMD in the second quarter of this year. At the time, no mention was made of the possibilities of rebranding the entire channel.

WebMD’s aggressive surgence in the U.S. broadcast and online market was recently fueled by a US$1 billion investment from News Corp, who now control almost 11% of Atlanta-based WebMD.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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