Fox has announced that it will re-launch its Health Network this fall as WebMD Television. Patricia Fili-Krushel, current president and CEO of WebMD and former ABC TV president, will head up the re-launch.
Although 70% of Fox Health programming currently originates in-house, Fili-Krushel has suggested that number is likely to increase to 85% or 90%.
Fox Health hit the U.S. airwaves in July of last year, the product of a merger between Fox’s Fit TV and America’s Health Network. It was disclosed last January, however, that Fox had plans to merge its online efforts with WebMD in the second quarter of this year. At the time, no mention was made of the possibilities of rebranding the entire channel.
WebMD’s aggressive surgence in the U.S. broadcast and online market was recently fueled by a US$1 billion investment from News Corp, who now control almost 11% of Atlanta-based WebMD.