People on the Move

News about the news: MSNBC and CNBC push up personnel.
July 19, 2001

Andrew Lack, NBC president and CEO has announced the promotion of Erik Sorenson from VP and general manager to president and general manager of MSNBC.

E! Networks has named Mark Sonnenberg, former executive VP of content and marketing at Intertainer Inc., executive VP of entertainment – a newly created position in which Sonnenberg will oversee all aspects of E! content – including original productions, programming and acquisitions.

ITV has named Jim Hytner, former employee of rival web Channel 5, marketing chief. Hytner, who is replacing John Hardie (who left to join Walt Disney TV), will oversee the rebranding of the ITV web (ITV1), and next month’s launch of digital service ITV Sport. He will also head marketing for terrestrial pay TV platform ONdigital, which was recently renamed ITV Digital.

Canadian Prime Minister Jean Chrétien has appointed Carole Taylor chair of the Canadian Broadcasting Corporation (CBC). Leaving her position as head of Vancouver’s Board of Trade, Taylor will fill the shoes left unworn since November, when Guylaine Saucier stepped down.

Lilach Asofsky, former VP of marketing and product development for, was named senior VP of marketing and research for CNBC. In her new role, Asofsky will be responsible for the overall marketing and management of the CNBC brand, and will oversee CNBC’s research operations.

After serving for eight years as Discovery Communication’s senior VP of business development, Robert Wise is returning to Mitchell Silberberg & Knupp, as a partner in the firm’s entertainment and new media practice.

Alisha Davis, former reporter for the society, fashion and arts sections of Newsweek magazine has been named culture and entertainment anchor, CNN; Kris Osborn, former general assignment correspondent for Fox News was named CNN’s general assignment anchor.

Nathalie Garcia has been promoted to the newly created position of VP, sales and production, for Columbia TriStar International Television (CTIT). Based in CTIT’s Madrid offices, Garcia will be responsible for programming development and international distribution activities in Spain, as well as continuing to oversee sales and distribution of CTIT’s U.S. programming.

Heather Conway, former executive VP of corporate and public affairs at TD Financial Group, has joined Alliance Atlantis Communications in the capacity of executive VP of corporate communications.

Adam Shaw, former senior VP of network development at Fox Cable Networks in L.A., has joined L.A.’s FX Networks as senior VP, business operations and finance.

Comcast Cable Communications promoted Chip Goodman from director to VP, marketing for the eastern division.

About The Author
Jonathan Paul is a Toronto-based writer into creativity, content, advertising, tech, comics, video games, film, TV, time and space travel.