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Granada re-brands libraries

Beginning in January, Granada Clip Sales will take the first step towards capitalizing on its archives by streamlining and re-branding its libraries. 'The individual library names will be secondary to the main brand, Granada ___ [the new name has not yet been disclosed],' explains Mark Leaver, head of sales and marketing of clip sales for the u.k. company. He says Granada is building a central database (text-based in the short-term, image-based over the long haul) to connect the regional outlets - including Granada Wild in Norwich and London Weekend Television - to allow customers the luxury of one-stop shopping. The Granada libraries will also have a central website, phone number and email address.
November 1, 2001

Beginning in January, Granada Clip Sales will take the first step towards capitalizing on its archives by streamlining and re-branding its libraries. ‘The individual library names will be secondary to the main brand, Granada ___ [the new name has not yet been disclosed],’ explains Mark Leaver, head of sales and marketing of clip sales for the u.k. company. He says Granada is building a central database (text-based in the short-term, image-based over the long haul) to connect the regional outlets – including Granada Wild in Norwich and London Weekend Television – to allow customers the luxury of one-stop shopping. The Granada libraries will also have a central website, phone number and email address.

To date, Granada has been more reactive than proactive with clip sales, admits Leaver. But, that’s about to change. ‘I think there is a realization among the larger television companies that libraries are a resource they can exploit,’ he says. ‘It can be a lucrative source of revenue that has already paid for itself.’

Leaver insists Granada is not planning to scale back on staff: ‘The streamlining process is not one of cutting numbers. If anything, it will probably add numbers over the medium term.’ He concedes, however, that Granada will consider consolidating the libraries in some regions, such as London and Leeds.

The second step will be to expand beyond the broadcast market. Says Leaver, ‘[We've] never looked at the advertising or corporate markets, or all of the other markets that use footage… There’s a slightly different mindset that needs to be brought to the company.’ He estimates the full conversion of Granada’s libraries, including digitization, will take around three years. Right now, Granada is sitting on 90,000 hours of footage, and the library continues to grow. Leaver estimates an addition of 6,000 hours per year from Granada’s production arm alone.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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