To say that the first TV Forum Europe in Barcelona, Spain, (February 18 to 21) went off without a hitch would be an overstatement, but overall, attendees said the trip was worthwhile. Complaints ranged from the Conference Centre building being too cold to some minor organizational glitches. Said Richard Melman, channel director of Artsworld in the U.K., ‘It was evident that it was the first year of operation.’
However, business was conducted and deals were made, and the fact that April’s MIPTV was so close didn’t seem to matter.
Melman, who made deals on about 15 hours of programming and is waiting on confirmation for others, said the forum focused on the European side of things, while he believes MIP is more U.S.-oriented.
‘[With] MIP, you get a huge dominance by the American and Japanese producers and distributors. This [event], being specifically European, gave a chance for the smaller ones to have a share in the stand to make their voices heard. I think it has value, whatever time of year you have it.’
Melman said he would attend next year’s TV Forum, but offers a suggestion for improvement. He says event organizers should choose a more suitable building – one that’s closer to downtown and that has adequate heating. ‘Having meetings with your gloves on is not the easiest thing.’
Marianne Boge, acquisitions executive with TV2 Norway, said the forum was too small to be compared to mip. She praised the event’s screening capabilities and said she might consider attending the event again, although it would depend on what she was looking for at the time. This time around, Boge scouted out docs and purchased a couple of titles.