People on the Move

A&E promotes Jim Greiner; Paul Sowerbutts adds to his responsibilities at C4; and Theresa Edy joins Lifetime.
March 21, 2002

Jim Greiner has been promoted to the newly created post of executive VP, new enterprises for A&E Television Networks. Greiner joined A&E in 1997 and was previously senior VP, operations, business development and new ventures. In other A&E news, Gerard Gruosso has been promoted to the post of executive VP/CFO from his role as senior VP/CFO.

Paul Sowerbutts takes on the added responsibility of Channel 4‘s consumer products division on top of his existing position as managing director of Channel 4 International (the program sales and coproduction arm of the U.K. broadcaster). The two business divisions are being merged, with Sowerbutts at the helm, to form a new division under 4 Ventures, the holding company for C4′s commercial businesses and services.

Theresa Edy is the new VP, series programming for Lifetime Television, where she will supervise scripted series production and development. Edy was formerly the head of creative affairs for Tony Jonas Productions.

Judy McGrath, MTV chairman, takes on the added responsibility of overseeing VH1, Country Music Television and the company’s digital music networks with the departure of John Sykes, top executive for VH1 and CMT. Sykes is moving to Viacom radio-group division Infinity Broadcasting Corp.

Bravo Networks in the U.S. has made some changes to its programming staff. Elana SanGabino has been named director of programming and continuity; Tricia Lynch is director of programming administration; and Ian Levy is manager of acquisitions and original specials.

Jessica M. Moore has been appointed marketing director for Atlanta-based Crawford Communications. Moore was previously a corporate marketing, public relations and business development manager at Abovo Marketing Group in Atlanta.

Joe Schlosser has been named VP of communications and publicity for the Hallmark Channel. Schlosser has been the L.A. bureau chief of Broadcasting and Cable magazine since 1999.

Rajendra Roy has been named director of programming for the Hamptons International Film Festival. Roy is currently the film and media arts program manager at the Guggenheim Museum in New York and has worked in film festival programming and production since 1994.

About The Author
Jonathan Paul is a Toronto-based writer into creativity, content, advertising, tech, comics, video games, film, TV, time and space travel.