Scandinavian pubcasters already enjoy a close relationship, but Norway’s NRK and TV 2 Denmark just got a little closer. TV 2 Denmark recently agreed to represent the Norwegian state broadcaster’s international program sales. Mette Hoffmann Meyer, commissioning editor and head of sales and coproductions (docs and factual programming) for TV 2 Denmark, says NRK has provided her with 30 to 40 titles to sell at MIPTV, covering a range of genres, from wildlife to drama. She expects the pubcaster to add 15 to 20 titles per year.
Prior to signing the deal with TV 2 Denmark, NRK relied on its in-house sales division, NRK Aktivum, to distribute its catalog. However, the Norwegian pubcaster decided to divest Aktivum of all program sales responsibilities. Notes Hoffmann Meyer, ‘For most broadcasting distributors, it is difficult to get enough programs together to be lucrative and visible, to have enough interesting output that buyers will come and see you at each market. I’ve been wondering for many years whether we could find somebody to work with. When NRK wanted to [collaborate], we thought it was a good time to try it out.’
Tore Tomter, NRK’s head of docs and acquisitions, comments that TV 2 Denmark is a good choice as a representative in the international arena. ‘From the documentary point of view, [TV 2 Denmark] has a big network and has been active for 10 years working directly with producers and buyers in a way that no other Scandinavian distributor has managed,’ he says. ‘Their international network is very strong on both the production side and as a distributor.’
In addition to the arrangement with NRK, TV 2 Denmark recently signed representation deals with New York-based Two Tone Productions, for Two Towns of Jasper (a doc competitor at this year’s Sundance Festival), and with Little Bird Features in the U.K. for King of Communism, among others.
Although TV 2 Denmark is growing, Hoffmann Meyer says the sales arm won’t expand much more in the short term. ‘We don’t want to be too big. We want to find a balance where we have films in all genres that can travel at all times,’ she says. ‘If [the deal with NRK] works, we might look for more partners.’