RealScreen‘s parent company, Brunico Communications, recently joined American Business Media, an industry association that represents the business press in the United States. Every year, ABM organizes the Jesse H. Neal National Business Journalism Awards, honoring the year’s best in business writing. In the journalism world, the Neal Award is considered the most prestigious for trade publications and is often promoted as the ‘Pulitzer Prize of business journalism.’
Last fall our editorial team submitted the RealScreen Natural History Guide 2002 for consideration. Against 1,093 entries, RealScreen has been honored as one of the top three finalists for a Neal award. The result will be announced on March 12, 2003, in New York, but whatever the outcome, we are very proud – it’s an honor just to be nominated.
This recognition offers me the opportunity to express my gratitude and pay tribute to a talented bunch – Susan Zeller, editor; Kimberley Brown, special reports editor; Matthew Sylvain, senior staff writer; Deanna Wong, copy chief; and our fabulous creative director/rock musician, Stephen Stanley (Steve plays lead guitar for Canadian indie band The Lowest of the Low). Together with our VP and editorial director, Mary Maddever, they ensure every page of RealScreen is informative, relevant and good-looking. A special thank-you also to the many passionate readers and advertisers who supported us from the beginning and continue to stick with us.
On a different note, as we gear up for MIP, we’re working on our highly anticipated annual Factual Price Guide, which will appear in the March MIPTV issue. The guide has become an invaluable source for our readers, providing insight into the preferred fees and formats in territories around the world. For the 2003 Price Guide, we’ve added space for editorial analysis to help make sense of the numbers. Issues addressed include where the promising new territories for non- fiction program sales are, and whether series or one-offs are selling better. If you’re heading to MIPTV, don’t forget to get your copy at the Palais – it will come in handy!
All things considered, if you are looking for the best promotional opportunity to reach the non-fiction buyers at MIP, RealScreen is your best prospect.