Money questions make people nervous. Few want to pose such queries (fear of rejection, mother said it’s rude), and fewer wish to respond (fear of revealing too much, mother said it’s rude). But, the dish on dollars is what everyone wants to know, so what’s the solution? RealScreen‘s 2003 Factual Price Guide.
An annual listing of average license fees for non-fiction programs across several territories, the Price Guide is based on reader response to a survey. This year, more than 100 industry players – primarily producers and distributors – took the time to respond; in return, RealScreen guaranteed their anonymity.
Expanding on last year’s format, the Price Guide includes nine territories, up from five, to offer a broad-based perspective on world markets. The listed regions are: Australia, Canada, France, Germany, Japan, Latin America, Scandinavia, the U.K. and the U.S. Whenever possible, it also includes last year’s numbers, so comparisonscan be made.
Even the data that isn’t listed can reveal interesting information. For example, reality barely made it onto Scandinavia’s chart, and didn’t show up at all on those for Japan and Latin America (I know where I’m taking my next vacation).
Anchoring the Price Guide charts are five analysis articles. First, RealScreen considers how the 2003 numbers compare to previous years, to see if there’s any truth to the suspicion of an ongoing downward spiral. Next, we discuss which factual genres are the safest bets, as voted in the survey. The third piece examines whether one-offs are currently selling better than series. The fourth story looks at pre-sales and output deals as increasingly popular distribution strategies. And finally, the fifth article focuses on the region deemed by respondents to have the most potential: Asia.
Now that the introductions are out of the way, we’ll let you get on to the 2003 Factual Price Guide. Thanks to all who participated.
Click here to download the Chart in PDF Format