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Parthenon adds Asian flavor

Parthenon Entertainment is expanding to represent Asian doc-makers in a bid to tap into the region's growing taste for factual fare, and to build connections in the Pacific Rim.
September 1, 2003

Parthenon Entertainment is expanding to represent Asian doc-makers in a bid to tap into the region’s growing taste for factual fare, and to build connections in the Pacific Rim.

The London-based prodco/distrib recently picked up the international terrestrial TV rights to Asian Enigma, a 3 x 1-hour supernatural factual series from Hong Kong-based Bang Productions as part of the outfit’s ramp-up for MIPCOM in Cannes (October 10 to 14), explains managing director Carl Hall.

He notes that from a distributor’s perspective, penetrating the Asian market isn’t easy and, as with any territory, requires building up extensive contacts. Although not the prodco’s first probe in to the market – Hall first worked in Asia on the 2000 Thai coproduction Heaven and Empire: the White Elephant – Hall says he plans to grow the relationship with Bang Productions’ president Keiko Bang. ‘She sources the crème of Asian talent,’ he explains. Hall also hopes that, through its affiliation with Bang, Parthenon can build its distribution network into ‘one of the biggest growing markets for wildlife’.

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