Next summer the U.S. may be getting an extra shot of red, white and blue. Fledgling cable network The America Channel, which aims to deliver 100% non-fiction, all-American programming showcasing everyday people in their everyday lives, just inked its first carriage deal (analog, no less), with Toledo, U.S.-based Buckeye Cablevision, netting 150,000 subscribers. Talks with other cablers are in the works, and more deals are expected.
The 24-hour, Orlando-based network is gearing up for a June 2004 launch, with an initial target of three to six million subscribers and a goal to ultimately hit 50 million within seven years.
Fed up with reality-TV’s propensity for the sensational, Doron Gorshein, founder, chairman and CEO of The America Channel and former VP of EchoStar, plans to clean up the small screen with stories about ‘real Americans’. To that end, the network has teamed with CBS News Productions to produce content and develop concepts. Slated shows include Road Trip, wherein two young people barrel around the country’s small towns in a Hummer armed with a camera and a microphone; Personal Quest, which follows a group of people as they strive to realize their dreams; and America from Afar, which examines how the U.S. is perceived in other countries’ media.