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Nets court Latino market

U.S. airwaves are taking on a decidedly Latin flavor with a new crop of channels targeting the fast-growing Hispanic market. On the heels of the February launch of Si TV - an English-language cable net with reality and entertainment targeting young Latinos - comes VOY Network, an English-language lifestyle channel for 'acculturated' Hispanics. VOY, launching July 19, will air original reality, travel, culinary, history and doc fare.
March 1, 2004

U.S. airwaves are taking on a decidedly Latin flavor with a new crop of channels targeting the fast-growing Hispanic market. On the heels of the February launch of Si TV – an English-language cable net with reality and entertainment targeting young Latinos – comes VOY Network, an English-language lifestyle channel for ‘acculturated’ Hispanics. VOY, launching July 19, will air original reality, travel, culinary, history and doc fare.

L.A.-based Si TV (which has carriage deals with Comcast, Grande, Time Warner Cable and Cox Communications), will bow its new reality show Urban Jungle April 1, in which contestants trade suburban lives for an inner-city L.A. barrio in the quest to win US$50,000.

Meanwhile, New York-based The History Channel launches Spanish-language The History Channel en Espanol in May. The 24-hour U.S. net will focus on world and Latin American history. One such entry is Roots of America (Raices de America), packaged by The History Channel Latin America. KV

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