News

Nets court Latino market

U.S. airwaves are taking on a decidedly Latin flavor with a new crop of channels targeting the fast-growing Hispanic market. On the heels of the February launch of Si TV - an English-language cable net with reality and entertainment targeting young Latinos - comes VOY Network, an English-language lifestyle channel for 'acculturated' Hispanics. VOY, launching July 19, will air original reality, travel, culinary, history and doc fare.
March 1, 2004

U.S. airwaves are taking on a decidedly Latin flavor with a new crop of channels targeting the fast-growing Hispanic market. On the heels of the February launch of Si TV – an English-language cable net with reality and entertainment targeting young Latinos – comes VOY Network, an English-language lifestyle channel for ‘acculturated’ Hispanics. VOY, launching July 19, will air original reality, travel, culinary, history and doc fare.

L.A.-based Si TV (which has carriage deals with Comcast, Grande, Time Warner Cable and Cox Communications), will bow its new reality show Urban Jungle April 1, in which contestants trade suburban lives for an inner-city L.A. barrio in the quest to win US$50,000.

Meanwhile, New York-based The History Channel launches Spanish-language The History Channel en Espanol in May. The 24-hour U.S. net will focus on world and Latin American history. One such entry is Roots of America (Raices de America), packaged by The History Channel Latin America. KV

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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