News

PBS to use ratings targets

Struggling through a funding drought that has seen underwriting fall by 26% in the last two years, this fall PBS plans to adopt ratings-target figures to evaluate which programs to greenlight, a move that will influence the pubcaster's support of docs.
May 1, 2004

Struggling through a funding drought that has seen underwriting fall by 26% in the last two years, this fall PBS plans to adopt ratings-target figures to evaluate which programs to greenlight, a move that will influence the pubcaster’s support of docs.

‘We’ll create ratings goals at the time programs are greenlit,’ explains pbs spokesperson Jan MacNamara. ‘Programs will be assigned different objectives. We wouldn’t look for the same rating from ‘Nova’ and Live from Lincoln Center.’ Targets will be hammered out with producers over the summer.

MacNamara says the changes, disclosed in PBS’ internal 2005 programming strategy report, will have a minimal impact on commissioning. ‘Our mission hasn’t changed, nor do these new measures represent a huge shift, since we’ve always considered viewership to be a measure in performance.’

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

Menu

Search