News

Bring on the Ty Pennington stud finders

Wearing my KidScreen hat, I've been attending international licensing events for several years and always come back to the office grilling RealScreeners about why I hadn't seen much non-fiction fare during my scouting. I'm a perfect target purchaser for non-fiction consumer product. I quite honestly didn't know what a stud finder was, but went out to the local hardware store and picked one up after a particularly inspiring episode of Trading Spaces one weekend. If there were a Ty Pennington brand on the shelf would I have bought that instead of the generic one? Absolutely.  Ditto for Iron Chef brand knives. I haven't gotten the Jamie Oliver fry pans, but that's probably only because I bought a new set before his came out.
May 1, 2004

Wearing my KidScreen hat, I’ve been attending international licensing events for several years and always come back to the office grilling RealScreeners about why I hadn’t seen much non-fiction fare during my scouting. I’m a perfect target purchaser for non-fiction consumer product. I quite honestly didn’t know what a stud finder was, but went out to the local hardware store and picked one up after a particularly inspiring episode of Trading Spaces one weekend. If there were a Ty Pennington brand on the shelf would I have bought that instead of the generic one? Absolutely.  Ditto for Iron Chef brand knives. I haven’t gotten the Jamie Oliver fry pans, but that’s probably only because I bought a new set before his came out.

 Many successful reality and lifestyle shows of late have all tapped into our desire for convenience. Want to learn to make a gourmet meal? They’ll show you how in three easy steps. Want to improve your physical fitness? You’ll learn how to do it effectively in just minutes a day. Want to make a hovercraft out of a garbage heap? They can bring you along on the adventure in just an hour and your hands won’t even get dirty.

 It’s a logical progression that we will buy branded products to make tasks simpler. That’s not to say that consumerism should be king in non-fiction fare, but realistically, I’m not going to take the time to create my own secret recipe for peanut butter cookies, so I’m happy to pay Nigella a bit of money to teach me how to make hers. 

So I say bravo to those companies who are cashing in on creative and useful ancillary products (see Extending the Experience, page 37). I look forward to seeing these properties in action at the licensing show in New York in June.

In RealScreen staff news this month, I’m sorry to say goodbye to senior writer Matthew Sylvain and publisher’s assistant Mike Barrington who are moving on to pursue other new career adventures. Their enthusiasm and contributions to the RealScreen team have been greatly appreciated and will be missed by all. I’m pleased to welcome Meredith Jordan to the family full-time in the role of conference producer. Meredith has been producing events for all Brunico brands (including RealScreen Summit) and is now joining me to work exclusively on KidScreen and RealScreen conferences. I look forward to introducing her to more of our readership and attendees as the months progress.

Save the dates! We have confirmed dates and location for the 2005 RealScreen Summit, which will take place February 7-9, 2005 at the Renaissance Washington Hotel in Washington, DC. We’re always looking for feedback on how to make this year’s event even better, so please feel free to send any suggestions to Meredith at mjordan@brunico.com or myself.

 As the summer months slow everyone down a bit, our next issue will be a combined July/August issue streeting on July 30, 2004. It will be packed with lots of great vacation reading such as marketing advice and innovation in archives in stock footage, so don’t miss it. Advertising requests should be addressed to sales@realscreen.com.

 Senior writer Kristen Vinakmens and I will be traveling to Marseilles for Sunnyside of the Doc in June and look forward to seeing some of you there. You can request appointments with either of us via email (kvinakmens@brunico.com, dmacneil@brunico.com). Enjoy the issue!

Donna MacNeil, VP and Group Publisher

dmacneil@brunico.com

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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