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That’s life at Discovery

Discovery Networks International recently announced its new lifestyle networks: Discovery Travel & Living, Discovery Home & Health and Discovery Real Time. Aimed at markets outside the U.S., Discovery Lifestyle Networks will be rolled out throughout 2005 and will initially have 70 million cumulative subscribers in 82 countries. Travel & Living launched in India mid-October.
November 1, 2004

Discovery Networks International recently announced its new lifestyle networks: Discovery Travel & Living, Discovery Home & Health and Discovery Real Time. Aimed at markets outside the U.S., Discovery Lifestyle Networks will be rolled out throughout 2005 and will initially have 70 million cumulative subscribers in 82 countries. Travel & Living launched in India mid-October.

Silver Spring, U.S.-based Rebecca Batties, senior VP of creative development and brand management for DLN, says DNI is interested in 30-minute and one-hour personality-driven series. ‘We see series as a way of providing a potential sponsor with a way to build trust and a relationship with viewers,’ she says. DNI is aiming to establish branded series as a way to create franchises and viewer loyalty. Batties adds there is a place for one-off shows, especially if they are event-driven.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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