Discovery Networks International recently announced its new lifestyle networks: Discovery Travel & Living, Discovery Home & Health and Discovery Real Time. Aimed at markets outside the U.S., Discovery Lifestyle Networks will be rolled out throughout 2005 and will initially have 70 million cumulative subscribers in 82 countries. Travel & Living launched in India mid-October.
Silver Spring, U.S.-based Rebecca Batties, senior VP of creative development and brand management for DLN, says DNI is interested in 30-minute and one-hour personality-driven series. ‘We see series as a way of providing a potential sponsor with a way to build trust and a relationship with viewers,’ she says. DNI is aiming to establish branded series as a way to create franchises and viewer loyalty. Batties adds there is a place for one-off shows, especially if they are event-driven.