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Define ‘Success…’

What happens when your show is a hit everywhere except the US? Keep an eye on Mark Burnett's brainchild Rock Star for a clue. While the series began on US net CBS with six million-plus viewers, the net bumped one of the three weekly installments (the behind-the-scenes episode) to Sunday nights on VH1 due to lagging ratings - in the five million range - and has yet to decide whether it will rock the format for a second season.
January 1, 2006

What happens when your show is a hit everywhere except the US? Keep an eye on Mark Burnett’s brainchild Rock Star for a clue. While the series began on US net CBS with six million-plus viewers, the net bumped one of the three weekly installments (the behind-the-scenes episode) to Sunday nights on VH1 due to lagging ratings – in the five million range – and has yet to decide whether it will rock the format for a second season.

But Rock Star played great elsewhere. On the regional CH networks in Canada, for example, the performance episode rated 778% higher than drama Band of Brothers had the year before (Vancouver, adults 25-54). The Wednesday night episode beat the comedy King of Queens in Toronto by 114%. The series finale attracted almost 900,000 viewers – pretty impressive, given the size of the Canuck market.

The series also did wonders for the band, forcing them to add more than a dozen new dates to their 2006 tour. It also propelled their single, Pretty Vegas, to number 37 on Billboard‘s Hot 100 – the highest debuting single of the band’s long career.

So, you really have to ask yourself, what do you have to do to be branded a hit?

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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