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Define ‘Success…’

What happens when your show is a hit everywhere except the US? Keep an eye on Mark Burnett's brainchild Rock Star for a clue. While the series began on US net CBS with six million-plus viewers, the net bumped one of the three weekly installments (the behind-the-scenes episode) to Sunday nights on VH1 due to lagging ratings - in the five million range - and has yet to decide whether it will rock the format for a second season.
January 1, 2006

What happens when your show is a hit everywhere except the US? Keep an eye on Mark Burnett’s brainchild Rock Star for a clue. While the series began on US net CBS with six million-plus viewers, the net bumped one of the three weekly installments (the behind-the-scenes episode) to Sunday nights on VH1 due to lagging ratings – in the five million range – and has yet to decide whether it will rock the format for a second season.

But Rock Star played great elsewhere. On the regional CH networks in Canada, for example, the performance episode rated 778% higher than drama Band of Brothers had the year before (Vancouver, adults 25-54). The Wednesday night episode beat the comedy King of Queens in Toronto by 114%. The series finale attracted almost 900,000 viewers – pretty impressive, given the size of the Canuck market.

The series also did wonders for the band, forcing them to add more than a dozen new dates to their 2006 tour. It also propelled their single, Pretty Vegas, to number 37 on Billboard‘s Hot 100 – the highest debuting single of the band’s long career.

So, you really have to ask yourself, what do you have to do to be branded a hit?

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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