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3 top shows for product placement

US networks saw the number of primetime product placements rise 30% in 2005 to 106,808 occurrences - a jump from 82,014 the year before. In total, product placements logged 191 hours in primetime in 2005, an increase of 22% over 2004, which clocked 157 hours. Not surprisingly, factual programs topped the list of shows padding the bottom line with this increasingly popular source of revenue. KB
March 1, 2006

US networks saw the number of primetime product placements rise 30% in 2005 to 106,808 occurrences – a jump from 82,014 the year before. In total, product placements logged 191 hours in primetime in 2005, an increase of 22% over 2004, which clocked 157 hours. Not surprisingly, factual programs topped the list of shows padding the bottom line with this increasingly popular source of revenue.

The Contender
In just 15 telecasts, The Contender squeezed in 7,514 brand occurrences. The show was the champion of product placements in 2005 in terms of total duration, which punched in at just under 12 hours.

American Idol
Hate Simon, but love his Coke. The advertiser topped the charts in 2005 for total occurrences in network primetime: 3,386. American Idol achieved 3,497 brand occurrences in 43 telecasts, with the total duration of placements just shy of seven hours.

Extreme Makeover: Home Edition
A fashionable 73 telecasts of the design and renovation show produced 3,318 incidents of product placement – 847 audio hits and 2,856 visual hits. The total duration of product placements measured just a touch over five hours.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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