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Realscreen’s risk takers: Intro

It seemed only natural, after we had honored the top production companies in the world with our Global 100, that we turn our attention to the other side of the desk: the channel reps. Broadcasting is an increasingly complicated industry, and broadcasters have unprecedented competition, much of it from non-traditional media sources. Not only is that affecting the number of viewers showing up, it is also threatening their long-term relationship with advertisers. Tough times call for tough choices, and the execs we've assembled below have made calls to ensure their channels will continue to thrive. We realize it's not an exhaustive list, but these names are representative of the types of people you need to have on your roster if you're a channel looking to compete in this busy media landscape.
June 1, 2006

It seemed only natural, after we had honored the top production companies in the world with our Global 100, that we turn our attention to the other side of the desk: the channel reps. Broadcasting is an increasingly complicated industry, and broadcasters have unprecedented competition, much of it from non-traditional media sources. Not only is that affecting the number of viewers showing up, it is also threatening their long-term relationship with advertisers. Tough times call for tough choices, and the execs we’ve assembled below have made calls to ensure their channels will continue to thrive. We realize it’s not an exhaustive list, but these names are representative of the types of people you need to have on your roster if you’re a channel looking to compete in this busy media landscape.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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