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Nancy Dubuc, A&E Networks (US)

As was documented in realscreen's February/March issue, A&E Networks looks like it recently discovered the fountain of youth. By taking a hard look at where the channel was heading and then making the tough choices required to change course, the net has dropped its average viewer age from 61 to 46, and viewers continue to get younger.
June 1, 2006

As was documented in realscreen‘s February/March issue, A&E Networks looks like it recently discovered the fountain of youth. By taking a hard look at where the channel was heading and then making the tough choices required to change course, the net has dropped its average viewer age from 61 to 46, and viewers continue to get younger.

That change can be credited to the non-fiction department. It was Dog the Bounty Hunter and Inked, not to mention the Criss Angels and their ilk, that promoted such a precipitous drop in the viewer demo, and – it can be said without being overly dramatic – likely saved the network from tottering off into a doddering viewer no man’s land.

Much of the credit for those moves can be laid at the feet of Nancy Dubuc, SVP of non-fiction and alternative programming. One producer polled during the compilation of this list referred to Dubuc as ‘a great crap shooter.’ That’s probably the perfect description for an exec who looks at a sked full of Murder, She Wrote and thinks Duane ‘Dog’ Chapman is the ideal foil.

Kudos should also go to the rest of the non-fiction team, from Dubuc’s VP, Rob Sharenow, right up to EVP and GM Bob DeBitetto.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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