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Mette Hoffmann Meyer, TV2 (Denmark)

Scan the table at any major pitching forum and you'll likely spot Mette Hoffmann Meyer, a formidable ally for moderators in need of an unabashed opinion. If anyone is entitled to boldly critique a pitch, it's Hoffmann Meyer. An institution in the doc world due to her passionate championing of lesser-known filmmakers, Hoffmann Meyer sold docs for 15 years until, at the beginning of 2005, she switched gears to become chief executive for coproductions, documentaries and factual programming.
June 1, 2006

Scan the table at any major pitching forum and you’ll likely spot Mette Hoffmann Meyer, a formidable ally for moderators in need of an unabashed opinion. If anyone is entitled to boldly critique a pitch, it’s Hoffmann Meyer. An institution in the doc world due to her passionate championing of lesser-known filmmakers, Hoffmann Meyer sold docs for 15 years until, at the beginning of 2005, she switched gears to become chief executive for coproductions, documentaries and factual programming.

She looks back fondly on her selling days, and hopes to stay in touch with a lot of the same contacts in her current role. She’s now buying and commissioning international docs and factual content for TV2 – a small pubcaster in comparison to some of its European counterparts, but one that holds hefty clout in the non-fiction world thanks to Hoffmann Meyer.

Shortly after her title switch, Hoffmann Meyer discussed her screening habits with realscreen. ‘I screen over 1,000 films a year because I like to find good ones, as I did with To Live is Better than to Die,’ she said. ‘I enjoy it; I spend most of my weekend screening.’ Considering the raft of award-winning films she’s found, it seems to be paying off.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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