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3 top phrases overused in producer pitches

How many times can different producers use the same words when pitching their project? Sit at any pitch forum long enough and you can amuse yourself counting the number of times 'interesting' is bandied about. Realizing those who are pitched regularly must get fed up with this seemingly dry well of adjectives, realscreen asked some television insiders which words they've heard used in pitches a million times. The results are, er, interesting. aa
September 1, 2006

How many times can different producers use the same words when pitching their project? Sit at any pitch forum long enough and you can amuse yourself counting the number of times ‘interesting’ is bandied about. Realizing those who are pitched regularly must get fed up with this seemingly dry well of adjectives, realscreen asked some television insiders which words they’ve heard used in pitches a million times. The results are, er, interesting.

Diego Castrillo, general manager,
The History Channel Iberia (Spain and Portugal):

Producers and distributors tend to overuse the word ‘exclusive’ when referring to a new production that is really more of the same.

Justine Kershaw, controller of science, Five (UK):
The most overused phrases in science pitches are ‘state-of-the-art graphics’ and ‘groundbreaking science.’ Otherwise it’s ‘exclusive access’ and ‘event TV.’

Tore Tomter, program acquisitions, documentaries, NRK TV (Norway):
The phrase at the top of my head is ‘personal documentary.’ It makes me very uncertain about research, journalism and if the film will have a style that works for television and for a larger audience.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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