How many times can different producers use the same words when pitching their project? Sit at any pitch forum long enough and you can amuse yourself counting the number of times ‘interesting’ is bandied about. Realizing those who are pitched regularly must get fed up with this seemingly dry well of adjectives, realscreen asked some television insiders which words they’ve heard used in pitches a million times. The results are, er, interesting.
Diego Castrillo, general manager,
The History Channel Iberia (Spain and Portugal):
Producers and distributors tend to overuse the word ‘exclusive’ when referring to a new production that is really more of the same.
Justine Kershaw, controller of science, Five (UK):
The most overused phrases in science pitches are ‘state-of-the-art graphics’ and ‘groundbreaking science.’ Otherwise it’s ‘exclusive access’ and ‘event TV.’
Tore Tomter, program acquisitions, documentaries, NRK TV (Norway):
The phrase at the top of my head is ‘personal documentary.’ It makes me very uncertain about research, journalism and if the film will have a style that works for television and for a larger audience.