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3 top phrases overused in producer pitches

How many times can different producers use the same words when pitching their project? Sit at any pitch forum long enough and you can amuse yourself counting the number of times 'interesting' is bandied about. Realizing those who are pitched regularly must get fed up with this seemingly dry well of adjectives, realscreen asked some television insiders which words they've heard used in pitches a million times. The results are, er, interesting. aa
September 1, 2006

How many times can different producers use the same words when pitching their project? Sit at any pitch forum long enough and you can amuse yourself counting the number of times ‘interesting’ is bandied about. Realizing those who are pitched regularly must get fed up with this seemingly dry well of adjectives, realscreen asked some television insiders which words they’ve heard used in pitches a million times. The results are, er, interesting.

Diego Castrillo, general manager,
The History Channel Iberia (Spain and Portugal):

Producers and distributors tend to overuse the word ‘exclusive’ when referring to a new production that is really more of the same.

Justine Kershaw, controller of science, Five (UK):
The most overused phrases in science pitches are ‘state-of-the-art graphics’ and ‘groundbreaking science.’ Otherwise it’s ‘exclusive access’ and ‘event TV.’

Tore Tomter, program acquisitions, documentaries, NRK TV (Norway):
The phrase at the top of my head is ‘personal documentary.’ It makes me very uncertain about research, journalism and if the film will have a style that works for television and for a larger audience.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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