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MTV and partners show how to excite fan bases

Thanks to MTV's new MySpace Tool Kit, fans of Laguna Beach can now decorate their MySpace pages by downloading graphics from the series and send e-vites to get their friends together to watch the show. In Canada, MTV Overdrive, MySpace, MSN, and Canuck nets CTV and TSN even partnered for a fun, non-traditional media effort that saw viewers across Canada being 'telemarketed' in order to alert them to the downloadable goodies and suggest that they tune into the series.
October 1, 2006

Thanks to MTV’s new MySpace Tool Kit, fans of Laguna Beach can now decorate their MySpace pages by downloading graphics from the series and send e-vites to get their friends together to watch the show. In Canada, MTV Overdrive, MySpace, MSN, and Canuck nets CTV and TSN even partnered for a fun, non-traditional media effort that saw viewers across Canada being ‘telemarketed’ in order to alert them to the downloadable goodies and suggest that they tune into the series.

MTV Canada is also partnering with Student Price Cards (provider of discount cards that give students a break at such retailers as Aldo, Foot Locker, Roots and Sport Chek) to offer prize packs including DVDs of Laguna Beach‘s first season signed by vapid heartthrob Stephen Coletti.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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