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The Viewer Files: Viewer consumption legend

Television (in hours per week)
November 1, 2006

Television (in hours per week)
Heavy: 34.9-plus hours
Medium-heavy: 23.9 to 34.9 hours
Medium: 16.2 to 23.9 hours
Medium-light: 9.4 to 16.2 hours
Light: less than 9.4 hours
Radio (in hours per week)
Heavy: 28.8-plus hours
Medium-heavy: 12.2 to 28.8 hours
Medium: 5.9 to 12.2 hours
Medium-light: 1.7 to 5.9 hours
Light: less than 1.7 hours
Newspaper (in issues per week)
Heavy: 6.0-plus issues
Medium-heavy: 4.5 to 6.0 issues
Medium: 1.0 to 4.5 issues
Medium-light: 0.3 to 1.0 issues
Light: less than 0.3 issues
Magazines (in issues per month)
Heavy: 10.5-plus issues
Medium-heavy: 6.3 to 10.5 issues
Medium: 3.7 to 6.3 issues
Medium-light: 1.2 to 3.7 issues
Light: less than 1.2 issues

Source: Print Measurement Bureau 2006 two-year study. Canada’s leading syndicated study for single-source data on print readership, non-print media exposure, product usage and lifestyles, PMB uses an annual sample of over 24,000 people aged 12+. This data is provided courtesy of Toronto-based media agency Doner Canada. Used with permission of the PMB

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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