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TV still polls well

Recent polls in the US and UK show that TV execs need not worry (yet) that Internet and mobile will lure away their viewers. Numbers from an ICM poll for the BBC and an Ipsos poll for AOL/AP show that while more people are watching videos online than before, it isn't detracting from regular viewing. In the US, only about 32% surveyed said they went to a computer to watch more video content than they did a year ago. Three-quarters of the British polled watched more video online than last year, though only 33% are heavy users, watching online and mobile once a week.
January 1, 2007

Recent polls in the US and UK show that TV execs need not worry (yet) that Internet and mobile will lure away their viewers. Numbers from an ICM poll for the BBC and an Ipsos poll for AOL/AP show that while more people are watching videos online than before, it isn’t detracting from regular viewing. In the US, only about 32% surveyed said they went to a computer to watch more video content than they did a year ago. Three-quarters of the British polled watched more video online than last year, though only 33% are heavy users, watching online and mobile once a week.

The promising numbers don’t betray the fact that online migration is only at the beginning stages. For the most part, both groups polled haven’t changed their ways. Regular habits have gone unchanged with the advent of other viewing options for 87% of Americans and 62% of British. TV types in the UK especially can let out a sigh of relief, since almost two-thirds of those polled said they’ve never watched content online or on their mobile and they don’t imagine they will this year.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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