Online rentals hits landmark

Online rentals hits landmark
April 1, 2007

Online rentals hits landmark

California-based Netflix Inc., the world’s largest online movie rental service, recently delivered its 1 billionth DVD after seven years of business. The landmark was celebrated with a lifetime subscription going to the recipient of the billionth DVD.

Netflix has accumulated 6.3 million subscribers – three times the amount of Blockbuster, its nearest competitor. Subscriptions have increased six-fold since 2003, and are expected to hit 20 million by 2012, despite the threat of major movie and TV studios favoring on-demand delivery (Internet downloading) over DVD sales and rentals. The company plans to counter this by offering subscribers the chance to watch a selection of movies on PCs with high-speed Internet connections.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.