Online rentals hits landmark

Online rentals hits landmark
April 1, 2007

Online rentals hits landmark

California-based Netflix Inc., the world’s largest online movie rental service, recently delivered its 1 billionth DVD after seven years of business. The landmark was celebrated with a lifetime subscription going to the recipient of the billionth DVD.

Netflix has accumulated 6.3 million subscribers – three times the amount of Blockbuster, its nearest competitor. Subscriptions have increased six-fold since 2003, and are expected to hit 20 million by 2012, despite the threat of major movie and TV studios favoring on-demand delivery (Internet downloading) over DVD sales and rentals. The company plans to counter this by offering subscribers the chance to watch a selection of movies on PCs with high-speed Internet connections.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at, and you can follow her on Twitter @MegKashty