Online rentals hits landmark

Online rentals hits landmark
April 1, 2007

Online rentals hits landmark

California-based Netflix Inc., the world’s largest online movie rental service, recently delivered its 1 billionth DVD after seven years of business. The landmark was celebrated with a lifetime subscription going to the recipient of the billionth DVD.

Netflix has accumulated 6.3 million subscribers – three times the amount of Blockbuster, its nearest competitor. Subscriptions have increased six-fold since 2003, and are expected to hit 20 million by 2012, despite the threat of major movie and TV studios favoring on-demand delivery (Internet downloading) over DVD sales and rentals. The company plans to counter this by offering subscribers the chance to watch a selection of movies on PCs with high-speed Internet connections.

About The Author
Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.