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Maverick: Multi-channels (UK)

The uk multi-channel sector is packed with mavericks - though few of them make anything worth watching. Best of the bunch include Living head of programs Claudia Rosencrantz and her head of commissioning, Clare Hollywood, though in truth, they have not tampered too much with the template laid down by predecessor Richard Woolfe (last seen ripping up the schedule at Sky One). Big commissions for this autumn include variations on hit franchise Most Haunted and Pete's PA, a pseudo-Apprentice in which Dead or Alive's freaky frontman Pete Burns searches for a personal assistant. Not exactly maverick, but ambitious, is UKTV History's first multi-platform commission, Britain's Best. Overseen by channel head Adrian Wills, UKTV History viewers are voting online for their favorite historical sites, which will form the basis of a tv series to run later in 2007. Various innovative digital applications have been created for Wills by Red Bee Media. af
July 1, 2007

The UK multi-channel sector is packed with mavericks – though few of them make anything worth watching. Best of the bunch include Living head of programs Claudia Rosencrantz and her head of commissioning, Clare Hollywood, though in truth, they have not tampered too much with the template laid down by predecessor Richard Woolfe (last seen ripping up the schedule at Sky One). Big commissions for this autumn include variations on hit franchise Most Haunted and Pete’s PA, a pseudo-Apprentice in which Dead or Alive’s freaky frontman Pete Burns searches for a personal assistant. Not exactly maverick, but ambitious, is UKTV History’s first multi-platform commission, Britain’s Best. Overseen by channel head Adrian Wills, UKTV History viewers are voting online for their favorite historical sites, which will form the basis of a TV series to run later in 2007. Various innovative digital applications have been created for Wills by Red Bee Media.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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