Libraries for the masses

October 1, 2007

California’s Footage Search plans to make a big splash at Jackson Hole this month with a new two-tiered online service offering targeted at footage suppliers. Aiming to make the online sales experience a reality for all stock houses, Footage Search has developed proprietary software and services that will help libraries get online, regardless of their size or genre.

The initial tier of offerings allows cinematographers and content creators to take advantage of a white-label service that slots in behind their own branding. Surfers will land on the content provider’s page, but all the set-up and e-commerce applications will be handled invisibly by Footage Search. For customers who want more customization, for a monthly fee Footage Search can also create unique sites that allow users to handle all aspects of consumer interaction themselves.

Fees range depending on the model, but look for white-paper services to bill at a 50/50 split, and monthly services to run about US$1,000, plus an initial set-up fee.

The goal is to help keep content creators out capturing the action while the libraries take care of themselves. Footage Search feels it is in a unique position when it comes to selling stock, as all its cataloging and management software has been developed with libraries in mind, thanks to experience with both its own and sister site Nature Footage.

The keys to the new service, notes Footage Search president Dan Baron, are affordability and immediacy. Consumers want clips they can download. ‘From the very beginning,’ he says, ‘we’ve realized that the only way to stay competitive in the stock footage market is to offer the online search and preview. We’ve been on the cutting edge since the beginning… I think we’re at the point where you absolutely have to have an online presence in order to compete.’

The Jackson Hole Film Fest will utilize Footage Search technology on its website to offer clips of films in competition.

About The Author
Jonathan Paul is a Toronto-based writer into creativity, content, advertising, tech, comics, video games, film, TV, time and space travel.