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WGBH International and PBS merge distribs

WGBH International's director Tom Koch has a lot to talk about right now. First and foremost is the announcement that WGBH Enterprises and PBS are merging to form a joint international distribution partnership. Koch says the idea behind this move is simple: 'PBS is both our largest funder and, oddly enough, has become one of our hardest competitors, and vice versa. We realized this made no sense given the new age of distribution of video, principally with digital distribution.'
October 1, 2007

WGBH International’s director Tom Koch has a lot to talk about right now. First and foremost is the announcement that WGBH Enterprises and PBS are merging to form a joint international distribution partnership. Koch says the idea behind this move is simple: ‘PBS is both our largest funder and, oddly enough, has become one of our hardest competitors, and vice versa. We realized this made no sense given the new age of distribution of video, principally with digital distribution.’

The JV will operate out of both Boston and Washington, and is tentatively being called PBSD. This means that in WGBH International’s 10th anniversary year, it officially becomes the distribution entity for PBS. The aim of this partnership is to create a more streamlined, one-stop location for international buyers of PBS content. WGBH International’s previous catalog of over 500 hours will expand exponentially with this move. ‘We are continuing along the way that we began about a year ago when we brought CS Associates into our group in order to have more than just WGBH programs,’ says Koch. ‘Our hope is that we will be able to represent the majority of public television programs in one spot.’

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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