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Preen your green

In Australia, The LifeStyle Channel's head of programming and production Trevor Eastment and his team are working on green programming, a genre he thinks 'has been done extraordinarily badly up until this point,' especially with its use of scare tactics. 'There are a lot of these shows where teams of people go into houses and they're dressed like antiterrorist squads. They look really frightening and I think that's a really dopey way of trying to sell something to people.
January 1, 2008

In Australia, The LifeStyle Channel’s head of programming and production Trevor Eastment and his team are working on green programming, a genre he thinks ‘has been done extraordinarily badly up until this point,’ especially with its use of scare tactics. ‘There are a lot of these shows where teams of people go into houses and they’re dressed like antiterrorist squads. They look really frightening and I think that’s a really dopey way of trying to sell something to people.

‘You’ve got to make stuff nice and better for people to want to do it. Rather than asking ‘Is your house killing you?’ I think ‘Could your house be healthier?’ might be more appealing.’

Mary Ellen Iwata, VP of program and talent development at HGTV, acknowledges that green is very big this year – and HGTV has aired a few green-themed programs – but she wonders about the longevity of this type of programming.

‘We’re going to wait and see if people are really watching it, or is everybody just talking about it?’ asks Iwata. ‘It’s become a huge press and news thing, but are people really going to want to do this and hear about it on a regular basis, or are they just going to move onto the next thing?’

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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