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G100 US: Michael Hoff Productions

Michael Hoff Productions (Emeryville)
March 1, 2008

Michael Hoff Productions (Emeryville)

It’s hard enough to do one thing well, let alone several. But if there is a genre that Michael Hoff Productions hasn’t tackled yet (and it’s not likely), it’d probably do that well, too.

Launched in 1994, and producing for such diverse nets as Animal Planet, TruTV (nee Court TV), Fox, The History Channel, Fine Living, The Weather Channel and a dozen others, MHP has managed to thrive by following its instincts towards good stories, wherever they lead.

Broadcasters polled in realscreen‘s survey pointed to such series as Ultimate Factories and Quit Your Job as not-to-be-missed. Speculating as to why that may be, president Michael Hoff suggests it’s because ‘I look for hooks that grab and hold you throughout the show. We always remember the audience has unlimited choices, so we need to catch them and keep them. And hey, how many indie production company chiefs are willing to play Bigfoot for your shoot?’ (See ‘Docudrama’ on pg. 37 for evidence.)

Employees: 45
Hours this year: 40
Recent titles: Ultimate Factories, Top Ten 401(k) Mistakes, Quit Your Job
Current/upcoming titles: Chain Gang Girls (WE tv), Hooked: More Monster Fish (Nat Geo), Extreme Forensics (Investigation Discovery)
www.mhptv.com

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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