G100 US: True Entertainment

True Entertainment
March 1, 2008

True Entertainment
(an Endemol company, New York)

Given the track record True Entertainment put together in a relatively short period of time, it’s hardly surprising that it quickly attracted the attention of Endemol. Launched in 2000 and bought by Endemol in 2003 (a 51% controlling stake), True has produced a considerable slate of non-fiction, reality and doc fare. Consider Design Star (HGTV) and Mystery Diagnosis (Discovery Health) as only a few examples of True’s abilities.

Early in 2007, True also made the move west, expanding from its New York base to open an LA office under west coast VP Bryan Hale.

Recent titles: Married Away, Whose Wedding is it Anyway?, Mystery Diagnosis

About The Author
Jonathan Paul is a Toronto-based writer into creativity, content, advertising, tech, comics, video games, film, TV, time and space travel.