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G100 US: True Entertainment

True Entertainment
March 1, 2008

True Entertainment
(an Endemol company, New York)

Given the track record True Entertainment put together in a relatively short period of time, it’s hardly surprising that it quickly attracted the attention of Endemol. Launched in 2000 and bought by Endemol in 2003 (a 51% controlling stake), True has produced a considerable slate of non-fiction, reality and doc fare. Consider Design Star (HGTV) and Mystery Diagnosis (Discovery Health) as only a few examples of True’s abilities.

Early in 2007, True also made the move west, expanding from its New York base to open an LA office under west coast VP Bryan Hale.

Recent titles: Married Away, Whose Wedding is it Anyway?, Mystery Diagnosis
www.trueentertainment.net

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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