3 opinions: who should foot the bill for HD?

Kit Hawkins, ceo, Sculpt the Future (uk)
June 1, 2008

Kit Hawkins, CEO, Sculpt the Future (UK)
If it isn’t necessary but the broadcaster wants it for their archives then they should pay for it. If it’s not required by the broadcaster but the production company chooses to shoot in HD to gain more international value then that perhaps should come out of their own budget. But I think generally speaking, broadcasters should always pay for everything; I’d always fight for that anyway.

David Pounds, CEO, Electric Sky (UK)
I think it should be a shared responsibility. The broadcaster is ultimately responsible for providing new HD platforms to the viewer, but producers still want their content to be shown in its best production quality. Technological advances are an expense for both producers and broadcasters but that has always been the case and we have to move with the times.

Harold Gronenthal, SVP, Rainbow International (US)
It would be great to say the burden should be equally shared, but it’s not going to be. If the production company is doing it as a requirement of the network, then you might make the case that the network has to cough it up. But I think if I’m the production company, I’ve got to be a little more forward thinking on this and get a little ahead of the curve.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.