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Fall TV Preview: Discovery Channel

John Ford wants a big fourth quarter. Who doesn't, really? But Ford, president and gm of Discovery Channel, has a plan to make it happen. He's putting out an unusually large slate of new and returning programs, aiming to make Discovery's fall season a robust one. 'The schedule's kind of like a garden, you're pruning it and weeding it,' says Ford.
August 1, 2008

John Ford wants a big fourth quarter. Who doesn’t, really? But Ford, president and GM of Discovery Channel, has a plan to make it happen. He’s putting out an unusually large slate of new and returning programs, aiming to make Discovery’s fall season a robust one. ‘The schedule’s kind of like a garden, you’re pruning it and weeding it,’ says Ford.

In this case, the weeds include American Chopper, which was moved to TLC because it wasn’t hitting the primetime average Discovery wanted. The new flowers include series such as Prototype This!, Time Warp and Iditarod (w/t). In the tradition of one of the channel’s cornerstone programs, MythBusters, Prototype This! and Time Warp take viewers inside the how-tos of modern life.

The week starts with Sunday, the channel’s destination night, which will commence with Planet Earth repeats at the beginning of the quarter, followed by evenings of stacked series and specials. Tuesday is anchored by another cornerstone series of the channel, Dirty Jobs, and Wednesday by MythBusters. Friday is adventure night, with Survivorman and shows of that genre.

Where it airs: 96.7 million homes
Hours on air: 24/7
Website: www.discovery.com
Send pitches to: producers.discovery.com
Upcoming shows to watch for: Time Warp, Prototype This!, Secrets of the Dinosaur Mummy, Discovery Project Earth, Into the Unknown with Josh Bernstein

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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