The Fine Living Network is a haven for upscale viewers, but it isn’t a home for yachting shows and tips on how to spend your millions. Instead it caters to hardworking individuals who make good dough. A new strategy for Fine Living is to pump up the entertainment factor, says GM Chad Youngblood. Info and takeaway value was the network’s goal about a year-and-a-half ago and, although the programming still reflects that, the emphasis is more on fun.
This is evident in the strategy for programming. Viewers who face the reality of the us dollar tune in to real estate shows on Mondays and Tuesdays, and from Wednesday to the weekend pop culture, relationship and wedding shows take over.
Fine Living also pulls in viewers with well-known personalities like Martha Stewart and Emeril Lagasse, and keeps them hooked with original programming, and acquisitions like From the Ground Up, Dating the Enemy and Newlywed, Nearly Dead. Series Wedding SOS and Real Estate Confidential are coming back with new seasons because of good ratings and good relationships with the shows’ prodcos.
Where it airs: Dish Network, DirecTV and local digital cable to 50 million subscribers
Hours on air: 24/7
Non-fiction programmer: Judith Orlowski, VP of development and acquisitions, and Kent Takano, VP of programming
Where to send pitches: Mark Freeman, director of development, or Kent Takano, VP of programming
Fall Highlights: Big City Broker, Work that Room, Mixing with the Best