Add one part on-air talent to one part cooking and you’ve got a recipe for success for the Food Network. Its emphasis on dynamic TV personalities and evolving new vehicles for its talent has worked to increase Food’s viewership by 15% in primetime since last fall.
So while Food Network star Giada De Laurentiis’s show Everyday Italian will not come back for the fall, the popular host will move forward with her new show Giada at Home. Food will also premiere The Chef Jeff Project, a distinct departure from its kitchen and recipe shows. The title character is a former drug dealer and ex-convict who successfully rehabilitated himself to excel in the culinary world. In the show, he’ll help guide young adults to the kitchen and away from drugs. Following the path blazed by Food’s first docusoap, Ace of Cakes, Chef Jeff emphasizes storytelling and compelling characters in the world of food, most notably the dynamic title character.
Where it airs: Dish Network and DirecTV, most cable to over 90 million households
Hours on air: 24/7
Non-fiction programmer: Allison Page, VP of programming
Where to send pitches: Kristen Schwartz, programming development coordinator
Fall Highlights: Feasting on Waves, The Chef Jeff Project, Giada at Home, Barefoot Contessa: Back to Basics