Time will tell how The Weather Channel’s recent sale to NBC Universal, Bain Capital and The Blackstone Group will affect the channel, but at present its focus is on moving further with green programming and the launch of season two of When Weather Changed History. The original program, produced by Tower Productions in Chicago, drew over 21 million viewers in its first week, so the channel ordered 14 new episodes (including episodes on D-Day, the Hindenburg, the Titanic and Hurricane Katrina) to air starting in October.
The channel’s biggest development for the moment is its newly constructed HD studio and the move to air all of its live programming in HD, starting in the fall. ‘The depth of the graphics, sharpness of the field images and sheer size of our screens and weather wall allow us to tell the weather story in a manner unique to all other television networks,’ says Kaye Zusmann, VP of programming strategy for the Weather Channel. ‘It can be mesmerizing and very exciting during hurricane season.’
Shows to watch for this fall: How Weather Changed History, Forecast Earth, The Weather Channel Atlanta Marathon
Where it airs: 96 million households
Hours on air: 24/7
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