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Animal Planet scores with Animal Witness

Despite being up against the Olympic closing ceremonies, the launch of Animal Planet's Animal Witness delivered 808,000 homes and 616,000 P25-54 viewers, the highest rating in that demo since January 2007's Steve Irwin specials Ocean's Deadliest and Crikey! What an Adventure. The premiere episode of Witness was called The Michael Vick Case.
August 27, 2008

Despite being up against the Olympic closing ceremonies, the launch of Animal Planet’s Animal Witness delivered 808,000 homes and 616,000 P25-54 viewers, the highest rating in that demo since January 2007′s Steve Irwin specials Ocean’s Deadliest and Crikey! What an Adventure. The premiere episode of Witness was called The Michael Vick Case.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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