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Animal Planet scores with Animal Witness

Despite being up against the Olympic closing ceremonies, the launch of Animal Planet's Animal Witness delivered 808,000 homes and 616,000 P25-54 viewers, the highest rating in that demo since January 2007's Steve Irwin specials Ocean's Deadliest and Crikey! What an Adventure. The premiere episode of Witness was called The Michael Vick Case.
August 27, 2008

Despite being up against the Olympic closing ceremonies, the launch of Animal Planet’s Animal Witness delivered 808,000 homes and 616,000 P25-54 viewers, the highest rating in that demo since January 2007′s Steve Irwin specials Ocean’s Deadliest and Crikey! What an Adventure. The premiere episode of Witness was called The Michael Vick Case.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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