A nationwide survey conducted in 2005 by The Barna Group was based upon telephone interviews with a random sample of 1003 adults, and dissected various forms of Christian media and how they’re used. President of The Barna Group, George Barna, who has conducted these national research studies since the mid-1980s, listed several patterns that emerged from the survey data:
1) The Internet is the only mass medium among those tested whose audience share has grown during the past decade. The proportion of the population using the Internet for faith purposes has increased by two-thirds since 1998.
2) People under 40 years of age show limited interest in Christian media of any type. Much of the stagnation or decline evident in the audience share statistics is attributable to the relative growth of the Baby Bust and Mosaic generations within the national population.
3) More than two-thirds of the born again public – and well over 90% of evangelicals – have exposure to Christian media each month.
Courtesy of The Barna Group (www.barna.org)