The channel formerly known as Court TV will be continuing the rebranding that started early this year with ‘actuality programming,’ or reality programming at its most realistic.
TruTV’s programming strategy aims to mirror the daily schedule of viewers, shows that fit with the lifestyle of going to work and coming home, with a lot of shows focusing on the job, like Black Gold and Beach Patrol.
In the fall, expect more seasons of Speeders, Most Daring, and Smoking Gun, brought back because they’re very strong with its core male audience. The network is up by 35% for men 18-34 with the aforementioned shows as well as Ocean Force.
TruTV will also test the waters of new topics like American public schools in the new show Principal’s Office. Although it may seem tough to link Tru’s former incarnation, Court TV with a show about public schools, TruTV sees schools as kind of a microcosm of society, including the justice system.
Viewers: 91 million US households
Hours on air: 24-hour
Non-fiction programmer name and title: Darren Campo, head of programming and production, SVP
Where to send pitches: Lauren Gellert, head of development
Fall Highlights: Principal’s Office (working title), Man vs. Cartoon, Ski Patrol