We recently asked Julie Gambling, AP Archive’s sales manager for North America, a few questions about rights and relationship issues, and this year’s coveted clips. Here are her rapid-fire replies.
How are your deals with producers changing?
They’re asking for more rights, like Internet rights. When we started people would ask for satellite TV and cable, whereas now they want to make sure every platform – now and created in the future – is covered. We want to make it easy, so we tell people they can have all rights. It’s more of a bartering deal: ‘What’s your budget and what can we give you for that price?’ You help producers with the miniscule budgets they tend to have.
What’s the key to a smooth relationship?
Taking a genuine interest in what people are making and trying our best to find the perfect piece of footage for what they’re looking for. Also, we follow up to make sure they’re happy. Another thing [we keep in mind] is that it’s really who you know – if we don’t treat clients well that will get around because it’s such a small industry.
What’s been the most requested clip this year?
Not so much a clip, but the topic, is Obama. For the clip, it’s President Bush on the battleship near the start of Iraq when he says ‘Mission accomplished.’ It’s becoming more and more ironic as time goes on.