TV

Poor ad revenue blamed for Channel 4 cuts

Publicly owned UK broadcaster Channel 4 announced yesterday that it will be cutting employees and funding.
September 24, 2008

Publicly owned UK broadcaster Channel 4 announced yesterday that it will cut 15% of its employees. Thanks to the sad economic times and low advertising revenue, C4, which relies on ad funding, will say goodbye to 150 of its workforce. Along with the pink slips comes a cut of £25 million to programming, and another £25 million to marketing, new business development and new media. In 2009 the broadcaster plans to cut another £50 million of its budget.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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