TV

Poor ad revenue blamed for Channel 4 cuts

Publicly owned UK broadcaster Channel 4 announced yesterday that it will be cutting employees and funding.
September 24, 2008

Publicly owned UK broadcaster Channel 4 announced yesterday that it will cut 15% of its employees. Thanks to the sad economic times and low advertising revenue, C4, which relies on ad funding, will say goodbye to 150 of its workforce. Along with the pink slips comes a cut of £25 million to programming, and another £25 million to marketing, new business development and new media. In 2009 the broadcaster plans to cut another £50 million of its budget.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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