Amidst G4′s season of live coverage of events, such as the E3 gaming convention and Tokyo’s Star Wars convention (imagine the sea of adult-sized Yoda costumes), are two new non-fiction commissions.
G4′s Internet-savvy male viewers are interested in gaming, animation and technology, and G4 president Neal Tiles describes them as ‘highly cynical and up on a whole wealth of options from the very start of their lives.’ That’s why the channel wants shows that are going to upend tradition definitions of what they’re used to seeing. Enter Hurl, which premiered in July and takes the notion of an eating competition to the next level by mixing it with nausea-inducing physical activity. The last person to puke wins a prize (not unlike most people’s memories of college).
‘We’re taking advantage of what viewers are used to in the viral Internet, which has trained them to expect to see things that are rather unexpected.’ There’s also Busted Up, a 10 x 30-minute series slated for a fall premiere, in which two brothers take apart something with their bare hands, whether it be a house or a car, while working with scientists to understand the physics of what’s needed to do so.
The drastic average age jump of G4 viewers over the past three years from 15 (back when G4 concentrated on video games-related shows) to 29 or 30 means G4 has shifted its strategy to find shows these ‘older’ viewers find authentic and relevant.
Audience: available in more than 64 million cable and satellite homes in the us
Hours on air: 20 out of 24 (on-air from 9 a.m. through 4 a.m.)
Non-fiction programmer: Neal Tiles, president, G4
Where to send pitches: Laura Civiello, vp of development, G4
Shows to watch for this fall: New episodes of Ninja Warrior, a revision of a show originally produced in Japan; the third American Ninja Challenge, a one-off in which G4 selects viewers to compete in the Japanese Ninja Warrior course