TV

Still doubting on-demand’s strength? Check this out

Virgin Media is celebrating a huge jump in on-demand viewing, leaping from 34 million views in January to 45 million views in August on its TV platform. For the first time ever, Virgin Media reports half of its 3.5 million TV customers are watching on-demand regularly. What's that you hear? It may be the death knell ringing for appointment viewing.
September 26, 2008

Virgin Media is celebrating a huge jump in on-demand viewing, leaping from 34 million views in January to 45 million views in August on its TV platform. For the first time ever, Virgin Media reports half of its 3.5 million TV customers are watching on-demand regularly. What’s that you hear? It may be the death knell ringing for appointment viewing.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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