TV

Still doubting on-demand’s strength? Check this out

Virgin Media is celebrating a huge jump in on-demand viewing, leaping from 34 million views in January to 45 million views in August on its TV platform. For the first time ever, Virgin Media reports half of its 3.5 million TV customers are watching on-demand regularly. What's that you hear? It may be the death knell ringing for appointment viewing.
September 26, 2008

Virgin Media is celebrating a huge jump in on-demand viewing, leaping from 34 million views in January to 45 million views in August on its TV platform. For the first time ever, Virgin Media reports half of its 3.5 million TV customers are watching on-demand regularly. What’s that you hear? It may be the death knell ringing for appointment viewing.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

Menu

Search