TV

Still doubting on-demand’s strength? Check this out

Virgin Media is celebrating a huge jump in on-demand viewing, leaping from 34 million views in January to 45 million views in August on its TV platform. For the first time ever, Virgin Media reports half of its 3.5 million TV customers are watching on-demand regularly. What's that you hear? It may be the death knell ringing for appointment viewing.
September 26, 2008

Virgin Media is celebrating a huge jump in on-demand viewing, leaping from 34 million views in January to 45 million views in August on its TV platform. For the first time ever, Virgin Media reports half of its 3.5 million TV customers are watching on-demand regularly. What’s that you hear? It may be the death knell ringing for appointment viewing.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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