TV

Still doubting on-demand’s strength? Check this out

Virgin Media is celebrating a huge jump in on-demand viewing, leaping from 34 million views in January to 45 million views in August on its TV platform. For the first time ever, Virgin Media reports half of its 3.5 million TV customers are watching on-demand regularly. What's that you hear? It may be the death knell ringing for appointment viewing.
September 26, 2008

Virgin Media is celebrating a huge jump in on-demand viewing, leaping from 34 million views in January to 45 million views in August on its TV platform. For the first time ever, Virgin Media reports half of its 3.5 million TV customers are watching on-demand regularly. What’s that you hear? It may be the death knell ringing for appointment viewing.

About The Author
Senior staff writer Frederick Blichert comes to realscreen with a background as a journalist and freelance film critic. He has previously written for VICE, Paste Magazine, Senses of Cinema, Xtra, Canadian Cinematographer and elsewhere. He holds a Master of Arts in film studies from Carleton University and a Master of Journalism from the University of British Columbia.

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