TV

Five reveals new on-air identity

In advance of the launch of Five's new on-air identity this coming Monday, the channel has just unveiled some details on the identity, which is part of the ongoing brand refresh across all of Five's channels. The new on-air look will replace Five's traditional promos with 'brand bursts' and 'content bursts' to use more emotional impact to communicate its brand values.
October 3, 2008

In advance of the launch of Five’s new on-air identity this coming Monday, the channel has just unveiled some details on the identity, which is part of the ongoing brand refresh across all of Five’s channels. The new on-air look will replace Five’s traditional promos with ‘brand bursts’ and ‘content bursts’ to use more emotional impact to communicate its brand values.

About The Author
Senior staff writer Frederick Blichert comes to realscreen with a background as a journalist and freelance film critic. He has previously written for VICE, Paste Magazine, Senses of Cinema, Xtra, Canadian Cinematographer and elsewhere. He holds a Master of Arts in film studies from Carleton University and a Master of Journalism from the University of British Columbia.

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