TV

Five reveals new on-air identity

In advance of the launch of Five's new on-air identity this coming Monday, the channel has just unveiled some details on the identity, which is part of the ongoing brand refresh across all of Five's channels. The new on-air look will replace Five's traditional promos with 'brand bursts' and 'content bursts' to use more emotional impact to communicate its brand values.
October 3, 2008

In advance of the launch of Five’s new on-air identity this coming Monday, the channel has just unveiled some details on the identity, which is part of the ongoing brand refresh across all of Five’s channels. The new on-air look will replace Five’s traditional promos with ‘brand bursts’ and ‘content bursts’ to use more emotional impact to communicate its brand values.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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