TV

C4i expands sales team leading up to market

Channel 4 International, a DRG company, has expanded its sales team with the appointment of Joel Atley as senior sales and commercial executive. Atley will manage sales to Scandinavia, Benelux, Middle East, Germany and Israel, as well as handle the exploitation of C4i's back catalogue across broadcast and multi-platform distribution. As part of his remit, he will also work with i-Rights, DRG's emerging media rights specialists, to shape C4i's future digital strategy.
October 9, 2008

Channel 4 International, a DRG company, has expanded its sales team with the appointment of Joel Atley as senior sales and commercial executive. Atley will manage sales to Scandinavia, Benelux, Middle East, Germany and Israel, as well as handle the exploitation of C4i’s back catalogue across broadcast and multi-platform distribution. As part of his remit, he will also work with i-Rights, DRG’s emerging media rights specialists, to shape C4i’s future digital strategy. For more, read here.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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