TV

C4i expands sales team leading up to market

Channel 4 International, a DRG company, has expanded its sales team with the appointment of Joel Atley as senior sales and commercial executive. Atley will manage sales to Scandinavia, Benelux, Middle East, Germany and Israel, as well as handle the exploitation of C4i's back catalogue across broadcast and multi-platform distribution. As part of his remit, he will also work with i-Rights, DRG's emerging media rights specialists, to shape C4i's future digital strategy.
October 9, 2008

Channel 4 International, a DRG company, has expanded its sales team with the appointment of Joel Atley as senior sales and commercial executive. Atley will manage sales to Scandinavia, Benelux, Middle East, Germany and Israel, as well as handle the exploitation of C4i’s back catalogue across broadcast and multi-platform distribution. As part of his remit, he will also work with i-Rights, DRG’s emerging media rights specialists, to shape C4i’s future digital strategy. For more, read here.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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