Channel 4 International, a DRG company, has expanded its sales team with the appointment of Joel Atley as senior sales and commercial executive. Atley will manage sales to Scandinavia, Benelux, Middle East, Germany and Israel, as well as handle the exploitation of C4i’s back catalogue across broadcast and multi-platform distribution. As part of his remit, he will also work with i-Rights, DRG’s emerging media rights specialists, to shape C4i’s future digital strategy. For more, read here.
- SXSW ’17