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Trial advertising just launched on Virgin’s on-demand TV platform

Virgin Media has just started its first-ever dynamic advertising trial on its on-demand TV platform. Brands including Kelloggs, John Lewis and Royal Mail will have their ads broadcast around selected on-demand programs from Virgin Media TV, Channel 4 and Warner TV. The three-month trial will take place across north London from this week. For all the details, read http://pressoffice.virginmedia.com/phoenix.zhtml?c=205406&p=irol-newsArticle&ID=1208516&highlight='>here.
October 14, 2008

Virgin Media has just started its first-ever dynamic advertising trial on its on-demand TV platform. Brands including Kelloggs, John Lewis and Royal Mail will have their ads broadcast around selected on-demand programs from Virgin Media TV, Channel 4 and Warner TV. The three-month trial will take place across north London from this week. For all the details, read here.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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