News

Trial advertising just launched on Virgin’s on-demand TV platform

Virgin Media has just started its first-ever dynamic advertising trial on its on-demand TV platform. Brands including Kelloggs, John Lewis and Royal Mail will have their ads broadcast around selected on-demand programs from Virgin Media TV, Channel 4 and Warner TV. The three-month trial will take place across north London from this week. For all the details, read http://pressoffice.virginmedia.com/phoenix.zhtml?c=205406&p=irol-newsArticle&ID=1208516&highlight='>here.
October 14, 2008

Virgin Media has just started its first-ever dynamic advertising trial on its on-demand TV platform. Brands including Kelloggs, John Lewis and Royal Mail will have their ads broadcast around selected on-demand programs from Virgin Media TV, Channel 4 and Warner TV. The three-month trial will take place across north London from this week. For all the details, read here.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

Menu

Search