Endemol International has unveiled its latest international game show format at MIP. 20Q, inspired by the top-selling handheld electronic game by Mattel, is ready for its TV debut in a competition between man and machine. In the first round, three human players go head-to-head with Q (an artificial intelligence). The two sides battle in a race to identify a mystery word in 20 questions or less. For all the details, read here.
- SXSW ’17